A referral program for salons, barbershops and spas

Why referrals suit salons and spas

Personal services are chosen on trust. A client who tells a friend “go see my stylist” is doing the most effective marketing you have, and usually for free. A referral program adds a way to say thank you and see which clients send the most new business.

Reward ideas that fit a salon

• A discount on the referrer’s next appointment
• A free add-on, such as a conditioning treatment or a scalp massage
• A first-visit discount for the new client
• Loyalty points or credit toward retail products

Set requirements that match how you work, for example “first appointment only” or “valid for services over a minimum spend”. Pro lets you run separate programs for different services or stylists.

How to set it up

1. Create a free business account and a referral program with your reward.
2. Add the widget script to the page where clients request or book appointments.
3. Add the confirmation snippet to your booking thank-you page, or approve referrals manually in the dashboard.
4. Hand clients their link: print a QR code for the front desk, send it in appointment reminders, and add it to your receipts.

The install guides cover Squarespace, Wix, WordPress, Shopify and plain HTML sites.

Keep it simple for clients

Clients are busy. The more of the work you do, the more they share. Give them a link they can send by text with one tap, and offer a reward that is easy to explain in one sentence.